Our Story

Iris Maree was born and raised in The Netherlands, and graduated in 1995 in Arts, Culture & Management in Amsterdam. Shortly after, she travelled the world and stayed in Brazil for some time running a beach club. In 1998 she returned to Amsterdam and worked for a company that develops merchandise items for international brands. Iris became responsible for the design and production of merchandise for women's magazines, fashion and cosmetics brands. She often travelled to producing countries where she gained experience in international business. After some years she encountered the negative effects of mass production and the use of leather for fashion, and distanced herself from the company. With the motto never to use leather and fur and with a transparent supply chain, ste started her own business in marketing and merchandise. Rapidly the company grew into a successful responsible business where international magazine titles such as VOGUE, ELLE and MARIE CLAIRE became her largest clients. By collaborating with brands such as Isabel Marant, and Sonia Rykiel Iris learned the more refined work in designing bags and garments.

In 2012 Iris followed her heart and launched her own bag label studio IRIS MAREE. A place and label where she can share and implement experience and views on fair production and responsible fashion. studio IRIS MAREE is a modern and responsible company that focuses on making luxury handbags without animal suffering. In 2019, the brand took a more professional approach and started a collaboration with its French partner for international brand awareness and development.

Pure lines, high-quality vegetarian leather in striking color and an Amsterdam attitude are evident for the creations of studio IRIS MAREE. Her love for nature, color, music, art and Amsterdam life with her family are daily inspiration for her creativity and the constant desire to make something beautiful every time. With this studio IRIS MAREE offers the modern fashion conscious woman a choice of luxury handbags made without animal suffering to love and use for a long time. studio IRIS MAREE bags can be recognised by its round enamel filled metal logo pin positioned at the back of each model.

Amsterdam design, small European productions and animal-friendly material represent studio IRIS MAREE as a brand with a story, craftsmanship and a modern vision of fashion.