Our Story

Born and raised in the middle of the Netherlands, Iris studied in Amsterdam and graduated in Arts, Culture & Management. Shortly after she traveled the world, and stayed in Brazil. Back in Amsterdam Iris started working for a company in merchandise articles where she was responsible for design and productions for international publishing houses, fashion and cosmetics brands.

Traveling extensively to producing countries, after some years she encountered the negative effects of mass productions and the heavy use of leather. She distanced herself from the company, and started her own marketing and merchandise business. The company quickly grew into a successful business where international magazine titles such as VOGUE, ELLE and MARIE CLAIRE became her largest customers. Working with brands like Isabel Marant and Sonia Rykiel, Iris learned the more refined work of designing bags and garments.  

In 2012 Iris finally dare to follow her heart and launched her namesake brand studio IRIS MAREE. In her Amsterdam studio she creates luxury hand bags made in high quality vegan leather. Iris works without seasons and designs bags to be used and loved for a long time. Her bags can be recognized by pure lines, striking colors and an Amsterdam attitude. Each design is a reflection of Iris as she is and who she wants to be.  

In 2019, the brand took a more professional approach when Iris started a collaboration with her French partner for international brand awareness and development.